Marketing Strategy
Chances are, if you're already here, you understand the importance of having a well-thought-out and effective marketing strategy. It's essential for businesses of all sizes and industries to succeed in today's competitive market. If you want to successfully reach your target audience, grow sales and differentiate yourself from your competitors, you've come to the right place!
Who you are...
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A B2B or B2B2C startup, either in seed, or early stage. You might have funding but are not sure if you should hire a full-time marketing leader yet. However, you know you need to get your marketing strategy and operations in place to ensure viability and success.
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A B2B company looking for marketing support (strategy + execution) but may not have the budget for a full-time marketing director.
Who I am...
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A seasoned B2B/B2B2C marketer with vast experience working for tech companies of all stages. As Head of Marketing, I've crafted marketing strategies from scratch, launched products in new markets, led re-branding projects, launched campaigns, built marketing teams, and worked closely with sales and product teams to ensure cohesive and effective go-to-market strategies.
How we can work together
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From defining your marketing strategy to crafting your campaign plans and sales decks, I'm here to support your business and help launch your products and/or services successfully. Let's have a discovery call so I can propose a tailored package for your needs. Get in touch now.
My experience
Here's a brief glance at my most noteworthy achievements as a marketer.
Divid is a private-equity-funded startup that offers shoppable video technology to retailers across Europe and Turkey. I joined Divid before its launch and crafted the brand, communications, and marketing strategies from scratch. I led the design of the brand, created the website, ran digital events for retailers, and performed market research. I built the marketing team and successfully launched several shoppable video livestreams with retailers and influencers. I also worked closely with the founder to create the go-to-market strategy and re-design the product to adapt it to our client's needs.
Divid
Building a startup
from scratch
Klarna is a FinTech that is known for its Buy Now, Pay Later services. I joined Klarna in 2020 when it became the highest-valued FinTech unicorn in Europe ($10 billion). I was one of the first 5 people to join its branch in Spain and launch it onto the market. Following best practices learned from other Klarna branches, I devised the yearly budget and local marketing strategy. I single-handedly led the execution of the B2B, B2C, PR & Comms, and Partner Marketing activities for the first year, and built the marketing team. After two years, we successfully signed 4K retailers and reached 1 million Klarna users.
Klarna
Launching a product
in a new market
Launchmetrics provides tools and data services to help marketing professionals better understand the impact of their campaigns. As their global content manager, I put together a strategy and plan to boost awareness and generate leads in all countries. I led the execution of all blog posts, reports, white papers, case studies and social media posts. One of the key highlights of my success was the coverage and buzz our content received in the news — such as Vogue, Harper's Bazaar and WWD — which eventually led to direct sales.
Launchmetrics
Leading a successful
content strategy
What I can deliver for you
Crafting a successful marketing strategy requires a personalized approach tailored to the distinctive needs of each business. Recognizing the individuality of your company, I am committed to offering a customized marketing foundation that will propel your business towards lasting success.
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Here's a list of some things I can offer to start:
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Competitor analysis and mapping
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Market positioning
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Unique selling propositions
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Target audience analysis: customer journey, buyer personas, pain points
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Marketing plan: digital strategy (content, social media, CRM, SEM, etc.), events, offline advertising, partner marketing, and other tactics.
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Budget proposal
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KPIs and dashboard building
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Sales materials
Let's come up with a package that makes sense for you.
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